FitBit x Google Pixel Watch 3D Web Product Configurator

Redefining online shopping, this project integrates a groundbreaking product customizer into the purchase journey, rooted in the Customer Ownership Theory. Immerse yourself in a dynamic 3D space, where interaction with the smartwatch collaboration amplifies the sense of ownership. Join us
in
revolutionizing e-commerce, enhancing user engagement, and elevating the digital shopping experience through an intuitive, user-friendly digital product customizer.

Year

2023

Client (Concept)

FitBit x Google Pixel Watch

Project Type

UI Web Application Design

Role

Lead Creative UI Designer

Overview

3D E-Commerce Interactive Product Customizer

Google and Fitbit redefine e-commerce by pushing boundaries in smart wearable technology. Through innovative collaborations and cutting-edge products, they offer an unmatched shopping experience, seamlessly integrating technology, style, and personalization.

Problem

Online retail faces a challenge in replicating the tactile experience of traditional stores. E-commerce platforms often lack interactive elements that instill a sense of product ownership, a feature brick-and-mortar stores inherently possess.

Solution

The 3D E-Commerce Interactive Product Customizer seamlessly integrates an interactive 3D experience into the purchase journey for online customers. Bridging the gap between traditional and online retail, this innovative design fosters a profound sense of ownership in customers. By allowing them to customize and interact with the collaborative smartwatch, the solution creates an engaging, personalized, and enticing shopping experience, setting a new standard in e-commerce.

My Role/Responsibilities

Brand Research, 3D Modeling, Website Design, UI Design, UX Research