Nike Air Jordan (Concept)

Step into the future of online shopping - In a digital era where e-commerce often falls short in providing the tactile experience of traditional retail, this visionary project aims to bridge the gap by integrating 3D GLB product models into the purchase journey. Rooted in the Customer Ownership Theory, this concept goes beyond the conventional checkout process, immersing customers in a dynamic 3D space where they can interact with the iconic Nike Air Jordan shoes. By fostering a sense
of
ownership through this innovative design, the customer's connection with the product deepens, paving the way for a more engaging and enticing shopping experience.

Year

2024

Client (Concept)

Nike Air Jordan

Project Type

3D E-Commerce Configurator

Role

Web / UI Designer

Overview

3D Interactive E-Commerce Product Purchase Page Concept

Nike Air Jordan, an industry trailblazer, redefines e-commerce by pushing the boundaries of online shopping. Through innovative concepts, they enhance customer engagement, offering an immersive and personalized experience that transcends traditional retail.

Problem

In the realm of online shopping, the challenge lies in replicating the tactile experience of traditional retail. E-commerce platforms often lack the interactive elements that foster a sense of product ownership. This innovative solution seeks to enrich the customer experience by allowing them to interact with products in a dynamic 3D space.

Solution

By seamlessly integrating 3D GLB product models into the purchase journey, it transcends traditional e-commerce boundaries. This visionary design enhances customer engagement and fosters a profound sense of ownership. The solution aims to bridge the gap between online and offline retail experiences, creating a more interactive and personalized shopping journey.

My Role/Responsibilities

Brand Research, 3D Modeling, Website Design, UI Design, UX Research